Features
Dynamic Routing That Thinks for You
One link, multiple destinations. Route users automatically based on their device, operating system, location, or language — no code, no manual redirects, no friction.
One Link Shouldn't Mean One Destination
Imagine sharing a single link in your email campaign, social media post, or print advertisement — and having every user automatically land on the most relevant page for them. iOS users go to the App Store. Android users go to the Play Store. Desktop users see your website. German-speaking users see the German landing page. Visitors from the UK see pound pricing. All from one URL, with zero manual work.
This is exactly what Omni Links dynamic routing does. Instead of creating separate links for each platform and cluttering your campaigns with multiple URLs, you create a single branded linkand attach routing rules. The routing engine evaluates each visitor's context at click time and sends them to the best matching destination. Rules are prioritised and can be changed at any time without affecting the link URL.
The result: visitors land on content that is relevant to their device, region, language, or referring source, fewer people end up on the wrong app store or a page in the wrong language, and campaign management stays simpler for your marketing team.
Routing Capabilities
Route traffic intelligently using any combination of these conditions.
Device & OS Detection
Automatically detect whether a visitor is on iOS, Android, Windows, macOS, or Linux. Route mobile app users to the appropriate app store and desktop users to your website — all from a single link.
Geographic Routing
Send visitors to location-specific landing pages based on their country or region. Show localised pricing, language-specific content, or region-restricted offers automatically.
Language-Based Routing
Detect the browser language preference and route users to the matching translation of your content. Ideal for global campaigns where a single link needs to serve audiences in multiple languages.
Percentage-Based Splitting
Split traffic between multiple destinations by percentage for A/B testing. Send 50% of visitors to landing page A and 50% to landing page B, then compare click engagement by resolved destination in your analytics dashboard.
Dynamic Routing in Action
App Download Campaigns
Share one link across all channels. iOS users are routed to the Apple App Store, Android users to Google Play, and desktop users to your web app or landing page. No more “Download on iOS | Download on Android” confusion.
Global Product Launches
Route visitors to region-specific landing pages with localised pricing and language. Combine with link analytics to see which regions drive the most engagement and optimise your launch strategy accordingly.
Landing Page A/B Tests
Split traffic between two landing page variants without any external tooling. Monitor click engagement by destination and shift traffic toward the better-performing page. Pair with UTM parameters for clean attribution.
Works best with
Frequently Asked Questions
What routing conditions can I set?
Can I A/B test different destinations with dynamic routing?
Does dynamic routing add latency to redirects?
Can I see analytics broken down by routing destination?
Route Smarter, Convert Higher
Start using dynamic routing to send every visitor to the most relevant destination — automatically.