Features

Dynamic Routing That Thinks for You

One link, multiple destinations. Route users automatically based on their device, operating system, location, or language — no code, no manual redirects, no friction.

One Link Shouldn't Mean One Destination

Imagine sharing a single link in your email campaign, social media post, or print advertisement — and having every user automatically land on the most relevant page for them. iOS users go to the App Store. Android users go to the Play Store. Desktop users see your website. German-speaking users see the German landing page. Visitors from the UK see pound pricing. All from one URL, with zero manual work.

This is exactly what Omni Links dynamic routing does. Instead of creating separate links for each platform and cluttering your campaigns with multiple URLs, you create a single branded linkand attach routing rules. The routing engine evaluates each visitor's context in real time and sends them to the right destination instantly. Rules are prioritised, stackable, and can be changed at any time without affecting the link URL.

The result: higher conversion rates because users arrive at content that is relevant to their device and language, fewer drop-offs from users landing on the wrong app store or a page in the wrong language, and dramatically simpler campaign management for your marketing team.

Routing Capabilities

Route traffic intelligently using any combination of these conditions.

Device & OS Detection

Automatically detect whether a visitor is on iOS, Android, Windows, macOS, or Linux. Route mobile app users to the appropriate app store and desktop users to your website — all from a single link.

Geographic Routing

Send visitors to location-specific landing pages based on their country or region. Show localised pricing, language-specific content, or region-restricted offers automatically.

Language-Based Routing

Detect the browser language preference and route users to the matching translation of your content. Ideal for global campaigns where a single link needs to serve audiences in multiple languages.

Percentage-Based Splitting

Split traffic between multiple destinations by percentage for A/B testing. Send 50% of visitors to landing page A and 50% to landing page B, then compare conversion rates in your analytics dashboard.

Dynamic Routing in Action

App Download Campaigns

Share one link across all channels. iOS users are routed to the Apple App Store, Android users to Google Play, and desktop users to your web app or landing page. No more “Download on iOS | Download on Android” confusion.

Global Product Launches

Route visitors to region-specific landing pages with localised pricing and language. Combine with link analytics to see which regions drive the most engagement and optimise your launch strategy accordingly.

Landing Page A/B Tests

Split traffic between two landing page variants without any external tooling. Monitor conversion rates in real time and shift 100% of traffic to the winner once you have statistical significance. Pair with UTM parameters for clean attribution.

Works best with

Branded LinksLink AnalyticsQR Codes

Frequently Asked Questions

What routing conditions can I set?
You can route based on device type (mobile, desktop, tablet), operating system (iOS, Android, Windows, macOS), browser language, geographic location (country and region), and time of day. Conditions can be stacked and prioritised, so you can create complex routing logic like: iOS users in the US go to the App Store, Android users in Germany go to the Play Store with the German listing, and everyone else goes to your website.
Can I A/B test different destinations with dynamic routing?
Yes. You can configure percentage-based traffic splitting to send a defined percentage of clicks to different destinations. This is useful for testing landing page variants, comparing conversion rates between app stores, or gradually rolling out new content.
Does dynamic routing add latency to redirects?
No. Our routing engine evaluates conditions at the edge, meaning the decision is made at the server closest to the user. Redirect latency is typically under 50 milliseconds regardless of how many routing rules are configured. The user experience is indistinguishable from a simple redirect.
Can I see analytics broken down by routing destination?
Absolutely. The analytics dashboard shows click data segmented by each routing destination. You can see how many users were routed to each URL, which conditions triggered most frequently, and how different segments perform in terms of engagement.

Route Smarter, Convert Higher

Start using dynamic routing to send every visitor to the most relevant destination — automatically.

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