Features

UTM Builder That Eliminates Guesswork

Standardise campaign tracking across your entire team with automated UTM parameters. No more manual tagging errors, no more inconsistent naming conventions, no more broken attribution.

Manual UTM Tagging Is Killing Your Attribution

Every marketing team has experienced the frustration of inconsistent UTM parameters. One person tags a link with utm_source=Facebook, another uses utm_source=facebook, and a third writes utm_source=fb. In your analytics dashboard, these show up as three separate traffic sources — making it impossible to see the true picture of how Facebook is performing as a channel.

Multiply this problem across dozens of campaigns, multiple team members, and several marketing channels, and your attribution data becomes unreliable. Campaign performance reports are inaccurate. Budget allocation decisions are based on incomplete information. And the time spent manually constructing UTM strings — then double-checking them for consistency — is time your team could spend on actual marketing.

Omni Links solves this with an integrated UTM builder that standardises parameters at the workspace level. Define your naming conventions once, create reusable templates, and the platform automatically appends the correct UTM parameters when links are created. Your entire team follows the same conventions by default, and your analytics data is clean and trustworthy from day one.

UTM Builder Features

Tools to ensure every link your team shares has clean, consistent campaign tracking.

Reusable Templates

Create workspace-level UTM templates with predefined source, medium, and campaign values. Team members select from approved templates when creating links, ensuring 100% consistency without manual typing.

Auto-Appending

UTM parameters are automatically appended to destination URLs when branded links are clicked. No manual string construction. No risk of typos breaking your tracking. Parameters are added server-side for clean, reliable attribution.

Naming Convention Enforcement

Set workspace rules for UTM naming conventions — lowercase only, no spaces, specific allowed values per parameter. The builder validates parameters in real time and flags any deviations before the link is created.

Campaign Grouping

Organise links by campaign and view aggregated UTM performance data across all links within a campaign. See total clicks, unique visitors, and conversion data grouped by source and medium — all without leaving Omni Links.

UTM Tracking in Practice

Multi-Channel Campaigns

Launch a campaign across email, paid social, and organic posts using branded links with UTM templates for each channel. See exactly which channel drives the most clicks and conversions without any external analytics tools.

Agency Reporting

Agencies create client-specific UTM templates to ensure every link shared on behalf of a client follows that client's naming conventions. Generate clean reports directly from the dashboard and export them as CSV for client presentations.

Influencer Attribution

Give each influencer a unique UTM-tagged link to track their individual contribution to your campaign. Compare performance across influencers using the analytics dashboard and allocate budget based on real data.

Works best with

Branded LinksLink AnalyticsBio Link Pages

Frequently Asked Questions

What are UTM parameters and why do they matter?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell analytics platforms like Google Analytics where traffic came from. They include source (e.g. facebook), medium (e.g. social), campaign (e.g. spring_sale), term, and content. Without consistent UTM tagging, your analytics data becomes unreliable because the same campaign might be tagged differently by different team members.
How does Omni Links automate UTM parameters?
When you create a branded link, you can define UTM templates at the workspace, campaign, or individual link level. The platform automatically appends the correct UTM parameters to the destination URL when the link is clicked. Your team never has to manually type UTM strings again, which eliminates typos, inconsistent naming conventions, and broken tracking.
Can I create UTM templates for my team to reuse?
Yes. Workspace administrators can create standardised UTM templates with predefined source, medium, and campaign values. Team members select from these templates when creating links, ensuring consistent naming conventions across the entire organisation. Templates can be updated centrally and changes apply to all new links automatically.
Do UTM parameters work with Google Analytics 4?
Absolutely. The UTM parameters generated by Omni Links are fully compatible with Google Analytics 4, Adobe Analytics, Mixpanel, and any other analytics platform that supports standard UTM tracking. The parameters follow the industry-standard format recognised by all major analytics tools.
Can I see UTM-based reporting within Omni Links?
Yes. In addition to passing UTM data to your external analytics tools, the Omni Links dashboard lets you filter and group click analytics by campaign, source, and medium. This gives you a quick overview of campaign performance without leaving the platform.

Clean Attribution Starts Here

Automate your UTM tagging and never worry about inconsistent campaign tracking again.

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