Features

Branded Short Links Your Audience Trusts

Replace generic short URLs with custom branded links that reinforce your identity with every click. Connect your own domain, manage thousands of links from a single dashboard, and watch click-through rates climb.

Generic Links Are Costing You Clicks

Every link you share is a branding opportunity. When your marketing team sends a campaign email, publishes a social media post, or places a URL on packaging, the link itself communicates something about your brand. A generic short URL from a free shortener tells your audience nothing — worse, it can look suspicious and reduce engagement. Studies show that recipients are significantly less likely to click an unfamiliar shortened URL because they cannot verify where it leads.

Omni Links solves this by letting you create short links under your own custom domain. Instead of sharing bit.ly/3xY9kQ, you share link.yourbrand.com/launch — a URL that is immediately recognisable, trustworthy, and memorable. Every click reinforces your brand. Every impression builds familiarity. And because the links are fully managed through your Omni Links dashboard, your entire team can create, edit, and track branded links without touching DNS settings or server configurations.

Everything You Need for Branded Link Management

A complete toolkit for creating, managing, and optimising branded short links at scale.

Custom Domain Connection

Connect any domain you own in under five minutes. Add a single CNAME record and Omni Links handles SSL provisioning, routing, and uptime monitoring automatically. Support for multiple domains per workspace means agencies and multi-brand companies can manage everything centrally.

Custom Slugs & Deep Links

Choose memorable, descriptive slugs for every link instead of random character strings. Create deep links that route mobile users directly into specific screens within your native app, improving the user experience and reducing friction in conversion funnels.

Editable Destinations

Made a typo in the destination URL? Running an A/B test? Updating a seasonal promotion? Change the destination of any branded link at any time without breaking the original URL. This is especially valuable for links printed on physical materials like business cards, flyers, or packaging.

Bulk Link Generation

Generate hundreds or thousands of branded links in seconds via CSV upload or our REST API. Every link inherits your domain branding automatically. Ideal for e-commerce product catalogues, event campaigns, or large-scale influencer outreach programmes.

How Teams Use Branded Links

Email Campaigns

Marketing teams embed branded links in newsletters and drip sequences. Recipients see a familiar domain in the URL, which increases trust and click-through rates. Combined with automated UTM tagging, every click is attributed to the correct campaign automatically.

Social Media

Social teams share branded links across Twitter, LinkedIn, Instagram, and TikTok. Short, memorable URLs are easier to share verbally on podcasts and video content. Pair them with bio link pages for a single entry point to all your content.

Print & Packaging

E-commerce brands print branded links on product packaging, inserts, and retail displays. Because destinations are editable, you can update where the link points without reprinting. Add branded QR codes alongside for instant mobile scanning.

Works best with

Link AnalyticsQR CodesUTM BuilderDynamic Routing

Frequently Asked Questions

How do I connect my own custom domain to Omni Links?
Connecting a custom domain takes less than five minutes. Navigate to your workspace settings, enter the domain you want to use (for example, link.yourbrand.com), and add the CNAME record we provide to your DNS configuration. Omni Links automatically provisions an SSL certificate so your links are served securely over HTTPS from the moment the DNS propagates.
Can I use multiple branded domains in a single workspace?
Yes. Every paid plan supports multiple custom domains within a single workspace. This is particularly useful for agencies managing several client brands or companies with multiple product lines. Each domain can have its own default redirect settings and branding rules.
Will my branded links still work if I change my domain later?
Absolutely. If you switch to a new custom domain, your existing short links continue to resolve as long as the original domain DNS remains pointed at our servers. You can also set up a domain-level redirect to forward all traffic from your old domain to your new one, ensuring zero broken links.
Do branded links perform better than generic short URLs?
Research consistently shows that branded links outperform generic shortened URLs. Click-through rates on branded short links are up to 39% higher compared to generic alternatives because they signal trust and legitimacy to recipients.
Is there a limit to how many branded links I can create?
The Starter plan includes up to 1,000 links per month. The Pro plan raises that to 50,000 active links, and Enterprise plans offer unlimited link creation with bulk generation via CSV upload and full API access.

Start Building Your Brand with Every Link

Join over 10,000 teams using Omni Links to create branded short links that drive higher engagement and deeper trust.

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