Migrate Your Link Management Without Breaking Campaigns

Export existing links and enrich the list with domain, slug, destination, status, owner, campaign, creation date, traffic, QR usage, and business importance. Many old links will be duplicates, tests, or tied to expired pages.

Classify assets into migrate, redirect, archive, investigate, and leave in place. Focus effort on links that still receive traffic, appear in durable materials, or support critical customer journeys.

If existing branded domains will move, document DNS ownership, records, certificate expectations, fallback behaviour, and the rollback path. Confirm who is authorised to make the change and when stakeholders can validate it.

Preserve slugs when continuity matters. If a domain or slug cannot move, define an explicit redirect chain and test the full path so audiences do not land on an error or lose campaign parameters.

Choose a representative set: a high-traffic link, an editable evergreen link, a QR destination, a UTM-heavy campaign, a routed link, and an automated workflow. Import them into a non-critical domain or controlled wave.

Test both the redirect and the work around it. Confirm search, ownership, permissions, analytics, exports, API calls, webhooks, and urgent destination changes before scheduling a broader cutover.

Group links by domain, business owner, or risk. Freeze conflicting changes for the cutover window, import the approved set, change routing or DNS, and run automated plus human checks on priority assets.

Monitor errors and traffic patterns, keep the rollback path available, and record unresolved exceptions. After stability is confirmed, remove obsolete access, archive the old environment according to policy, and hand the new operating guide to owners.