Product solution
Dynamic QR Code Platform for Campaign Teams
Omni Links turns QR codes into managed campaign assets. Create the visual code once, keep its destination editable, measure scan activity, and retain a clear workspace record long after the file leaves the design team.
At a glance
Key takeaways
Dynamic codes keep printed patterns stable while destinations change.
Custom colours and logos can align the asset with the campaign brand.
PNG, SVG, and PDF downloads support digital and print workflows.
Scan activity flows into the same analytics environment as managed links.
Update campaigns without reprinting the code
Omni Links QR codes resolve through a managed link. When a landing page changes, an offer ends, or a correction is needed, an authorised teammate can update the destination without changing the QR pattern already in circulation.
That is useful for packaging, signage, product documentation, event materials, menus, and other assets with a longer life than the first page they promote.
Create assets for the production channel
Teams can customise foreground and background colours and add a logo, then download QR assets in formats suited to digital or print use. The platform keeps the QR record connected to its destination and workspace.
Design choices still need production testing. Contrast, size, surface, lighting, viewing distance, and logo treatment all affect real-world scanning, so validate the final output before a large print run.
Measure scans with campaign context
Every scan passes through the managed redirect layer, allowing the workspace to record engagement alongside link, device, location, browser, referrer, and campaign context available to the analytics system.
Create distinct QR records for placements you need to compare. Campaign naming and UTM fields keep offline scans connected to broader reporting after the visitor reaches the destination.
- Recent and historical scan activity
- Campaign, device, geographic, and referrer context
- Destination editing without replacing the asset
- CSV and reporting workflows for broader analysis
Keep QR assets owned by the team
A shared workspace avoids QR files that only one designer or campaign manager can trace. Records remain searchable and manageable as collaborators change.
Plan capacity varies across Free, Starter, Pro, and Business. Teams should compare QR volume with domain, click, member, API, and webhook requirements to select the full workflow fit.
Put it into practice
Validate the QR platform fit
Use this as a working review, then adapt it to the risk, channel, and ownership model behind your campaign.
- Create and test a managed code on a real destination
- Update that destination without regenerating the pattern
- Apply brand colours and a logo, then test scan reliability
- Download the formats required by design and print partners
- Confirm analytics provide the placement context the team needs
- Check plan capacity for campaigns, collaborators, and integrations
Questions, answered
Frequently asked questions
Are Omni Links QR codes dynamic?
Yes. They point through managed links, so authorised teammates can update the destination without changing the QR code pattern.
Which QR file formats are available?
Omni Links supports PNG, SVG, and PDF downloads for managed QR codes, covering common digital and print workflows.
Can QR code scans be included in campaign analytics?
Yes. QR scans use the same managed link analytics layer, allowing teams to review scan activity with available campaign and request context.
Keep moving
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